While flowers are increasingly purchased for everyday enjoyment, several key events and holidays drive massive spikes in demand globally, creating critical peak seasons for the industry.
Valentine’s Day (February): This is the single most important event for the fresh-cut flower trade. The days leading up to February 14th see an enormous surge in demand, particularly for red roses. Growers and logistics companies work at full capacity to meet the global demand for billions of stems.
Mother’s Day (May): Celebrated on different dates across the world, Mother’s Day is another major consumption event. It is a key occasion for gifting flowers, with a wide variety of blooms—from tulips and lilies to bouquets of mixed flowers—being highly sought after.
International Women’s Day (March 8th): This is a significant consumption event, especially in Europe and parts of Asia. It is a day to celebrate women, and flowers are a traditional gift, with a notable increase in sales of tulips, mimosa, and roses.
*Easter (March/April):*The celebration of Easter, a religious holiday, and the arrival of spring often coincide, driving a high demand for seasonal flowers like lilies, tulips, daffodils, and hyacinths for church and home decorations.
Weddings and Funerals: These life events are a consistent source of demand throughout the year. Flowers play a central, often elaborate, role in wedding ceremonies and receptions, as well as in funeral services, driving a consistent market for both traditional and custom floral arrangements.
