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While the industry is robust, it is not without its challenges. Maintaining global competitiveness requires continuous adaptation and innovation.Logistics Costs: The high cost and limited capacity of air freight have…

The Kenyan flower industry has proactively addressed the environmental and social challenges associated with large-scale agriculture. The Kenya Flower Council (KFC), a private sector-led organization, has been at the forefront…

Kenya's success is no accident. The country's unique geographical and climatic conditions provide a perfect foundation for year-round flower cultivation. The Equator's Gift: Located on the equator, Kenya enjoys consistent,…

The global fresh-cut flower trade is a multi-billion dollar industry, a vibrant and dynamic market that connects producers from equatorial nations with consumers in temperate climates across the globe. Valued…

While flowers are increasingly purchased for everyday enjoyment, several key events and holidays drive massive spikes in demand globally, creating critical peak seasons for the industry. Valentine's Day (February): This…

The numbers speak for themselves. Kenya is a top-five global producer and exporter of cut flowers, and the leading supplier of roses to the European Union, with a market share…

Key Dynamics and Future Trends The fresh-cut flower trade is undergoing a transformation driven by a number of key trends: Technological Innovation: The industry is embracing technology to enhance efficiency…