The numbers speak for themselves. Kenya is a top-five global producer and exporter of cut flowers, and the leading supplier of roses to the European Union, with a market share of nearly 40%. The industry is a vital part of the Kenyan economy, contributing significantly to the nation’s GDP and earning hundreds of millions of dollars in foreign exchange annually.
Economic Impact: The sector contributes about 1.25% to Kenya’s GDP and is a major foreign exchange earner, second only to tea. In 2024, flower exports generated approximately $835 million.
Employment and Livelihoods: The industry is a massive employer, providing direct jobs for over 200,000 people and indirectly supporting an estimated 2 million more, predominantly in rural areas. A significant portion of the workforce, at least 50%, is female, and the industry has been instrumental in promoting gender equality and empowerment in these communities.
Dominant Product: Roses are the undisputed king of Kenyan floriculture, accounting for 66% of the total flower export value in 2024. Other significant exports include a diverse range of summer flowers like gypsophila, hypericum, and alstroemeria.
Main Markets: The European Union is Kenya’s primary export destination, absorbing around 70% of the country’s flowers, with the Netherlands, the UK, and Germany being key markets. Direct sales to supermarkets and florists are growing, complementing the traditional Dutch auction system.
